A website is primarily a powerful communication tool. It allows you to reach a targeted group of users or all users worldwide. Whether it's for sharing a passion, for promoting your services or brand, your website will be an important asset. Internet is the only channel of mass communication to disseminate both text, photos, audio, and video. This ability makes it a particularly rich tool, lively and dynamic.
For a business, a website is:
- A business card
- A permanent and comprehensive advertising
- An increased credibility
- A communication tool available 24/24 and 365 days a year
- Increased competitiveness
- A modern image
This may seem obvious but it is still important to remember that the first step before creating a website is to define its goals and targets. Indeed, these two factors will lead you to choose the type of site (blog, website showcase, e-commerce website, community site etc ...) and how you will promote it.